Development
process
Producing new products can be expensive, with high risk on return.
Rather than taking a shot in the dark, the product development process finds the targets first.
Discovers which targets are appropriate and achievable, takes aim, and repeatedly checks and improves accuracy.
Increasing confidence while reducing risk, time, and cost.
Research
& Strategy
- Competitor landscape
- IP landscape
- Technology landscape
- Compliance landscape
- Market research
- User interviews
From our first meeting, we work with you to understand your project aspirations and boundaries.
Gathering outstanding market and user insights, we uncover opportunities and obstacles within the landscapes where you will compete. We have the soft skills required to collect and interpret user needs, the hard skills to interrogate market data, and the technical understanding to navigate technologies, and intellectual property related to it.
Our insights provide the confidence to proceed or to pivot to other opportunities:
- User needs and price point desirability
- Technology solutions feasibility
- Market share and business case viability
Concept
Generation
& Selection
- Brainstorming
- Concept exploration
- Synthesis
- Low fidelity modelling
- Visualization
With opportunities and core requirements identified, we work quickly and methodically to generate possible solutions. Brainstorming and multiple low investment card/foam models are used to explore ideas individually or to bring ideas together, identifying the correct direction to proceed. The preferred solution that best meets the requirements is further refined into physical and virtual visual models, to demonstrate what the final product may look like.
Develop
- Computer Aided Design
- Rapid prototyping
- Simulations
- Performance rigs
- Interaction models
After a concept has been selected for development, we use Computer Aided Design (CAD) software to design individual subsystems and run simulations. Rapid prototyping is used to create discrete performance rigs, user interaction models and simulations. Product layout option are evaluated, and testing conducted to confirm the requirements are understood and achievable.
Optimise
- Technology integration
- Iterative testing
- Performance improvements
- Validation
(requirements are correct) - Verification
(requirements are achieved)
Once the concept has been proven the subsystems are integrated and an iterative ‘design, build, test’ process begins, improving the design with each cycle. The number of cycles determined by the complexity of the product. Design for manufacture is conducted, and potential failure modes are analysed.
Final testing is conducted to confirm the requirements are correct and have been achieved.
Deliver & Manage
- Key indicator tracking:
Viability, desirability, feasibility - Early, and progressive engagement:
Users, manufacturers, regulatory and performance standards, intellectual property - Compliance and performance,
testing and certification - Intellectual property,
landscape and application - Pre-production,
test runs and quality assurance
From the beginning and continuing throughout the development process, product viability, desirability and feasibility are monitored.
Each development stage and iteration are opportunities for stage gate reviews, to assess progress and lookout for red flags. This process helps to reduce risk and increase confidence as the project moves forward, but also identifies projects that do not fit the market early on.
Early engagement is made with stakeholders, customers, users, manufactures, regulators, etc. to increase understanding and build relationships throughout the project.
We work with external organisations in reciprocal relations to work towards and achieve various types of certification.
Our constant engagement with supplies and manufactures continues through pre-production trials, to the start of production, trouble shooting manufacturing issues and ensuring product quality is assured going forward.
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